开机品牌

上电
品牌

Our brand outlines what differentiates us as a university and as Chargers. It captures our forward-looking approach, our action-oriented mindset, and our uncommon resolve.

上电
品牌

Our brand outlines what differentiates us as a university and as Chargers. It captures our forward-looking approach, our action-oriented mindset, and our uncommon resolve.

A 上电 sign hangs on a lightpole on campus.

开启你改变世界的力量.

The 网赌上分平台 empowers tomorrow’s pioneers, 变革推动者, and disruptors helping the next generation discover their purpose and instilling the confidence and knowledge they need to change their chosen fields, 他们所在的社区, 这个世界.

没有行动,改变是不可能的, 因此,我们致力于合作, 跨学科, 以及基于项目的学习. 这就是计划变成行动的地方. 无论目标是什么, the 网赌上分平台 is where individuals come when looking for the skills, 经验, and community to set their dreams in motion as they engage, 激活, 和开机. 

开机意味着什么?

Throughout a comprehensive process that included 70 stakeholder interviews, 1,500项外部调查, 学生焦点小组, a common theme emerged: We believe we have the power to change the world. Our new brand exemplifies that commitment and embodies the tenacity of our students, 教师, 工作人员, 和校友们一起做出改变. It also captures what makes the University unique, conveying the qualities and characteristics that unite us as Chargers.

Ultimately, our brand outlines what differentiates us as a university and as Chargers. It captures our forward-looking approach, our action-oriented mindset, and our uncommon resolve.

创造过程

In Fall 2022, the University started working with 迪戈(迪马西莫·戈尔茨坦), a global creative agency based in New York City, to create a new brand. DiGo has extensive 经验 working with Samsung, 德, HelloFresh, 辉瑞, CVS, WW(前身为慧俪轻体), 还有许多其他知名品牌.

DiGo was selected following a comprehensive process that began in Summer 2022 in which nearly a dozen agencies were invited to submit proposals to assist us with this important project. Proposals were submitted by small and large firms located throughout and beyond the Northeast, as well as by agencies that work exclusively in higher education and those that partner with clients in a wide range of industries. Key stakeholders from across the University had the opportunity to meet and interact with representatives from the top three firms.

“Our brand is integral to making a positive impact on enrollment; generating greater visibility at the local, 国家, and inter国家 levels; and creating a unifying identity for our community,曾格(Sheahon Zenger)说, Ph.D. interim president of the 网赌上分平台. “Working with DiGo to capture and communicate a visionary and forward-thinking brand is an important part of the University’s strategic plan, “大胆的前进之路,” and will have a far-reaching impact on the long-term success of the University and in illustrating what makes our community such a special one to be part of.”

  • 超过70个利益相关者访谈
  • 超过1500项外部调查
  • 所有接受调查的教师/学生
  • Over 80 students participated in student focus groups
  • 为期2天的品牌house工作坊

做品牌大使

All Chargers can serve as 品牌大使 by embodying our mission to 上电. You can do this by exemplifying our shared tenacity to make a difference.

We recognize that our students embrace change, and that they are future-ready and action-oriented. We are a strong community of tenacious spirits and focused minds with genuine intentions, and our students feel a strong sense of belonging as Chargers.

Together, we’re set on a clear path to impact the future of our society. We are part of a community where uncommon resolve yields extraordinary results.

9,830

学生

1,000

教师 & 工作人员

100%

品牌大使
演示文稿

上电 your presentation with a UNewHaven PPT template.

Download these templates to spruce up your 词 documents for handouts and flyers.

虚拟会议

Whether you're Team Zoom, Team Meet, or Team ... Teams, show your Charger Pride with this collection of virtual backgrounds.

LinkedIn

Let your professional network know that you're Powered On with these LinkedIn background graphics.

电话

Your phone is always with you, and now UNewHaven can be, too.

保持联系

We welcome questions and comments about the University's brand and the tools available on this page. To request additional templates or the PowerOn logo, please reach out at any time by email or by submitting a ticket to our help desk.